While most of the content we post is followed up with consistent promotion, it’s important to remember Facebook Live videos are more like an event than a blog post. Promote before you start your Facebook Live Run polls, ask people directly what they want to see, or create themes based on questions and comments from the community. The easiest way to get people excited about a topic is by letting them pick the topic. Your community knows what they want and the easiest way for you to deliver high-value content to them is by asking them about what they want to learn. Source content and themes from your community Here are 10 Facebook Live tips to follow: 10 Essential Facebook Live Tips for Businesses 1. However, it’s critical to ensure your video strategy is in place before, during and after the broadcast. Since Facebook Live is free and easy to use, any company can get involved. Finish your set up and select “Start Live Video” to begin the broadcast–but be sure to check out our tips below to make the process of set-up, rehearsal, and moderation less intimidating. You’ll then want to create a stand-out description, with options to include elements like location or tag others. The appearance of this option will vary depending on whether you’re on mobile or desktop. If you want to start a Facebook Live video from a business Page, choose “Start a Live Video” from the options in the create post box. It’s easier than ever for brands to run a Facebook live stream, thanks to recent feature updates that let business Pages broadcast the same way personal profiles were able to previously. The question becomes: how do you take advantage of that engagement for your brand? How to go live on Facebook Groups created by Consultants for the purpose of promoting Paparazzi or any non-Paparazzi business are subject to the rules explained in SELLING NON-PAPARAZZI ALONGSIDE PAPARAZZI ON A MIXED PAGE.Streaming Facebook Live content has exploded in popularity, thanks to social platforms’ increasing support of live streaming features, and rising audience interest in video events that are highly interactive and less filtered than standard pre-produced content.įacebook Live has become a top destination for this type of video content, ranking as one of the top three live streaming platforms across multiple age groups in 2020.Īs people adjust their social media and entertainment habits in 2021 and beyond, the boom of interest in live video shows no sign of stopping. Paparazzi makes a distinction between the community sales groups described above and the groups Consultants may create to promote their personal businesses. Online vendor events are not allowed under Sections 5.10, 5.11, and 5.13. Sites based on the Paparazzi brand that charge to go live or require payment to join are not compliant. Paparazzi does not recommend group sites, ISO, GOOB, or other sites for which the Consultant is not the sole administrator. (b) select the Facebook Marketplace option. (a) post individual Paparazzi accessories for sale, andĪdditionally, the Consultant on his/her business page where s/he is the sole administrator can On a site for which the Consultant is the sole administrator, s/he can (c) invite someone to enroll in Paparazzi. (b) post an invitation to visit a Consultant's page or website, and (a) post a link to a live video (a true link that requires a click to activate the video) On sites where the Consultant is NOT the sole administrator of the site, such as on buy/sell/trade and group sites, a Consultant can SOCIAL MEDIA GROUP SITES, INCLUDING GARAGE SALE, BUY-SELL-TRADE, ISO, YARD SALE, AND OTHER GROUP SITES*
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